SEO is one of the most important things in the online world, and it has become a lot more complicated over the last several years. Even though there are a lot of other ways of getting traffic to a new blog or Web service, SEO will always remain the preferred method for most people, because of its affectivity and its simplicity. Blogger24 would like to take this opportunity to go over some simple steps that will improve the standing of your WordPress site.
While more and more sites claim to get their main traffic from social networks or from other web sites, the fact is that most visitors to a site come directly from Search Engines – mainly Google and Bing. The reason for this is because people search for something they have already decided that they need; the Search Engines’ algorithm then recommends the best site to match their requirements, and for most of us that is enough, we trust the search engine to do the job for us.
Search engine algorithms are pretty complex beasts and are in a constant state of change, to some extent they still rely on the decade old principle of content relevance and site trust, which are determined through keyword analysis on the site and analysis of relevant links to the site from other online resources like forums, social networks, blogs and other sites.
Search Engine crawlers look at the keywords in an article, determine the most frequent ones and which ones are the most important, then they will check any links from other sites to see if there is relevance and correlation that can be added to the trust and worth of your site. This is a rather simplistic view but does set out the general guidelines well. If all the criteria matches then your site will appear in the top results for the main keywords and keywords related to them.
If you have ever created a web site online, I’m sure you used or at least heard about Content Management Systems. One of the most important and popular of them is WordPress – originally starting out as a simple blogging platform, WordPress has now grown to have enough features and extensions to be suitable for all kinds of sites. It is very easy and user friendly platform in which to create your site, and of course, there are a lot of great plugins for it that will help with Search Engine Optimization.
WordPress itself is very Search Engine friendly straight out of the box; with the ability to create good excerpts and human readable URL’s that include the main keywords. The various plugins just make it so much better.
Let’s take a look at the main factors that have the most influence for SEO on WordPress sites, and what can you do to get the most out of it.
As with any other site, WordPress needs to have good titles, descriptions and excerpts in order for its pages to rank for the desired keywords. You must also use a sufficient amount of those keywords inside the articles themselves, but do not use more than 2% of the overall text or your article will most likely be thought of as keyword spam.
There are a lot of plugins that can automate the task of creating good descriptions, excerpts and meta tags, and my favourite one at the moment is “All in One SEO Pack”. Install this and you can forget about the above-mentioned factors once and for all, because the plugin will take care of them for you.
WordPress also has a great feature that you can use to increase the chances of your pages getting to the top of SERPs: custom link structures. This basically means that you can modify the way URLs appear to both users and Search Engines, so instead of the default “www.yoursite.com/?p=201” , you can have an URL that actually means something, like ”www.yoursite.com/how-to-create-wordpress-templates”.
When users and Search Engines alike see that URL, they immediately know it’s an article that explains how to create WordPress templates.
The last feature I wanted to talk about is the automatic trackback feature. What this does is ping the sites you link to and inform them that you link to them. If the owners of those sites like the fact that you linked to them (and they always do – who wouldn’t?), they can approve your trackback, and you’ll have an automatic link back to your site. Even though the link will most probably be nofollow, it will still count to Search Engines, especially Google.
These are some of the most important factors that influence SEO on WordPress sites. There are others, but for now if you just want to get started, following the above tips should be more than enough to ensure that your site and its pages rank high in Google and Bing (and by definition, Yahoo).
Author: Blogger24, blogging for profit.