Why Should You Integrate Responsive Web Design?

responsive web designGoing for a responsive web design is a very strong consideration when developing web pages these days. Responsive web design allows a website to render perfectly regardless of what browser or device is used to access its pages.

Today, more and more people are using smart phones and tablets to view pages over the internet. How does your website display on such devices? That is why businesses are challenged to convert their existing websites to be more responsive to the newer browsers used by the equally new mobile devices and gadgets.

Shifting to a more responsive web design may be a little too expensive to some web owners. But the investment is very much worth it. Marketing experts say that companies are best to put their money on a fully integrated marketing program in order to produce a higher ROI. In a recent survey, it shows that 78% of teenagers all over the world own a mobile phone. And almost half of them have smart phones to boot. What more of adults with a higher purchasing power? The mobile market is indeed too meaty to be ignored. Those consumers have 24/7 access to the internet wherever they are. That alone makes the shift to a more responsive web design a very sound decision indeed.

Opting for a responsive web design is more ideal than having to maintain different versions of your website for different devices. The latter would cost you more money in the long run. If you shift to responsive web design instead, your website will detect whatever browser or gadget your visitor is using for viewing your pages and adjusts all elements accordingly. Your website will render perfectly on a mobile phone screen as it would on a desktop computer. Responsive and interactive is the current trend in web design. How good does your website fare?

Author: Petar Rastovic is an entrepreneur and internet marketer who writes for 1DigitalAgency.com, website Design Company that specializes in WordPress, Volusion and BigCommerce custom design.