What To Look For In A Web Design Company

Vancouver SEO CompanyWell first off you’ll want reliability and professionalism. After all, this is to be expected in any situation where you’re looking to employ somebody else to perform a service for you. So how can you assure this in what is a largely faceless medium?

Nowadays it seems that everybody has to have a website. Whether you’re in Melbourne, London or Vancouver Web Design companies are easy to find by just putting a few choice terms into the search engines.

But if you decide that a website is right for you and you don’t wish to learn HTML so you can program it yourself; or you’re looking for something a little more complex, then you will inevitably look to one of the multitude of companies that advertise their wares on the net.

But what should you look for in a web design company?

Well first off you’ll want reliability and professionalism. After all, this is to be expected in any situation where you’re looking to employ somebody else to perform a service for you.

So how can you assure this in what is a largely faceless medium?

The important first step is to give the vendor’s website a thorough once over. Is the design clean; the pages easily accessible; and the navigation clear? Imagine if this was your website and ask yourself the question: “Would I have happily paid for this?”

Don’t be blinded by flashy design or gimmicky effects. By and large, there is no benefit from having a website that is in your face with the latest advancements in, say, Flash technology or Javascript. In fact, the converse is usually the case in that search engines have trouble indexing anything that relies simply on Flash or Javascript, with no actual readable text upon the pages. If your website is intended to promote your business, sell your services or products, then such a site will not be found in the search engine rankings and your investment will have been wasted.

If the web design company you’re looking into has an online portfolio then investigate it fully. Have a look at the samples of their work and their client list, and then visit the websites they have created and give those a thorough once over.

Take your time as this can be the make or break moment. Even if their own website ticks all the boxes, this is where it really counts. The actual paid work they have carried out for their clients.

The next thing to consider is price. Remember the old adage: “You get what you pay for”? This is almost always the case, and companies offering dirt-cheap websites may well deliver a shoddy service or an ugly, generic template website. Of course, if you’ve been thorough in your research up until this point then you should already have sorted the wheat from the chaff.

Costing can be based on a number of factors, depending upon the company. A lot of web design agencies will offer packages, dependant on size and the needs of a client; whereas others offer a fully bespoke service with each website priced on an individual basis. One thing to bear in mind is if you are opting for a static website as opposed to a content managed one, you will have to enlist technical help whenever you wish to make an update, however minor. This will invariably cost each time, so you should really decide beforehand whether you will be looking to make frequent updates. If that’s the case then it might be a little more financially sound to pay the extra money for a content management system , which you’ll be able to update yourself.

One final thing to consider when searching for the right company to design and develop your website is SEO . Search engine optimisation is of particular importance if you are a launching your business online or looking to promote your company via the internet. If carried out by a professional it can influence where your website will appear in the search engine rankings for specific search terms relevant to your website.

Be wary of web design companies that offer free SEO as part of the initial package, or for a nominal extra fee. This usually means they’ll simply fill out the keyword meta-tags, a redundant process in modern SEO. Search engine optimisation is a long-term process and it is perhaps a wiser investment to employ a company dedicated to the purpose and leave the designers and developers to what they do best.

Bear these pointers in mind and you’ll be online before you know it, with a great looking and fully functioning website.