On Page SEO vs Off Page SEO

What Is On-Page SEO?

On Page SEO is the science of optimizing the contents of a website such that it becomes more relevant to the search engines for particular keywords or phrases. This technique includes the optimization of texts, images, tags, URL structure, internal links, headers, titles etc.

Anything that is uploaded to your site in order to gain higher rankings in the Search Engines is considered “On-Page SEO” For example selecting the proper ALT tag keyword for an appropriate image  on your page is one small way to boost that page’s rank.

In a simple definition On Page Optimization is what can be done on the pages of a website in order to make it more search engine friendly in order to achieve good search engine ranking for targeted keywords.

Important Components of On-Page SEO

Here are some important on page optimization components that take crucial part in the improvement of any website.

1. Proper Post Title (H1 tags)
2. ALT Tags (Must use proper ALT tags with targeted keywords)
3. URL structure (One of the most important part in SEO, must contain your main keyword)
4. Meta Description Tag
5. Keyword Density
6. XML sitemap
7. Proper Content (Must be unique)
8. Internal Linking Strategy (Related articles must be properly interlinked within the website)
9. Proper HTML and CSS validation
10. Title Tags

On Page search engine optimization is probably the most important factor in ranking your site highly in the SERPS (Search Engine Results Pages). If on page SEO is excellent 60-70% of the SEO work is done and rest depends on off page SEO.

Off Page SEO is a totally different animal and is summed up below:

What Is Off Page SEO?

Off page SEO is defined as the things you do offline to (or “pointing to”) your website in order to achieve good search engine ranking.

In simple terms off page optimization does not involve any optimization with the contents of the webpage (See On Page SEO above) – instead it is the stuff that you do “outside” of your site eg. building quality (and appropriate) links to improve the page rank of your website. It is essentially building the reputation of your site in order to make the search engines think you are relevant for chosen keywords.

There are several factors that affect off page SEO. Some of the most important ones are listed below.

Factors Affecting Off Page SEO

1. Quality Link Building (In order to improve page ranking)
2. Social Media Presence of your website – This means how active is your website among various social media like Stumbleupon, Digg and many other social media sites. The active presence of your website over popular social media increases the brand value as well as reputation of your website with respect to the search engine’s algorithms. This includes social bookmarking also.
3. Directory Submission (Especially from DMOZ.org)
4. Forum Postings. Forum posting impacts a great deal in offsite optimization. If you participate in forum posting and posts questions or answer to any questions then you are getting a chance to get a good quality link from the forum to your website which will improve the page rank.
5. Anchor Text. This needs to be targeted to your keyword, but like “keyword stuffing” there is a fine line. I advise 30% should be your chosen keyword, 30% your web site URL and 40% mixed eg: Click Here or Read More Here etc.

Off Page search engine optimization is the second most important factor in ranking your site highly in the SERPS (Search Engine Results Pages). Off page SEO counts for around 30-40% of Search Engine success.