It’s Not All About SEO! Conversion Rates Are Key!

UK Online MarketingThe emphasis is always put on business SEO. Why? Without great SEO, a fantastic idea is left uncovered. That’s not to say that a site with great search engine optimisation is going to succeed though. There are 100s of sites out there that fail to convert customers that visit their websites every single day; a loss of opportunity.

Ask yourself these questions:

  • Have you focused any time on analysing conversion rates?
  • Are your SEO efforts really worthwhile if your website doesn’t convert?

It’s not hard; you can easily increase conversion rates in a few minutes:

#1 – Use a CTA that is bold, possibly a different colour to your website template

#2 – Make the checkout process simple; the fewer clicks the better

#3 – Make use of great copy; put it in the right place to really sell

#4 – Do you offer just one payment option? Offer more!

#5 – Make sure categories are in a clear format. Customers know what they want and you need to show it them; quickly!

How do you think the above changes will help?
The obvious answer is; they increase conversions.

Great SEO, but low conversion rate Great SEO, great conversion rate
Unique visitors (monthly) 100,000 100,000
Conversion rate 1% 1.5%
Sales (monthly) 1,000 1,500
Sales value £100 £100
Average profit per sale £25 £25
Total profit £25,000 £37,500


I’ll ask again; how do you think the above changes will help?

Dig deeper this time. A website that really “sells” products and services well, and is easy to use, means consumers can find more products. Sales increase, but sales value with increase too!

Great SEO, but low conversion rate Great SEO, great conversion rate
Unique visitors (monthly) 100,000 100,000
Conversion rate 1% 1.5%
Sales (monthly) 1,000 1,500
Sales value £100 £115
Average profit per sale £25.00 £28.75
Total profit £25,000 £43,125

So there you have it. SEO is important, but don’t avoid conversion rates!

Vibe Tech Media is a UK online marketing company that helps people think outside the box; making their presence in the internet known. Try and relate this post on outsourcing to the above post on conversion rates.