How To Recover From Penguin Part 2

Recover From PenguinHey Folks, welcome back to the “How To Recover From Penguin” series.

Today we’re going to be looking at:

  • Analyzing your (and your competitors) backlinks.
  • Backlink Diversity.
  • Backlinking Strategy.
  • Going Social!

Backlink Analysis

There are a few tools that you can use for this process – My number one choice is SEOmoz’s Open Site Explorer which is free for 3 “goes” per day – If you need more in depth analytics, sign up for their 30 day Free Trial HERE.

It gives you details of everything from Anchor Text, Page and Domain authority, Links to the domain and Total links plus it gives you Social data eg Facebook, Twitter & Google “Likes, Shares, +1, Tweets” etc. Very, very useful.

You can also sign up to the Bing Webmaster tool which is free and it gives you info on your backlinks and anchor text which you can download into a CSV file.

OK, so once you’ve analyzed your links, let’s have a look at the results and see what we can do to get your site ranking again.


If you have 100 backlinks and 70 of those link using the anchor text “Cat Training” (Hey, I like to be different ok?;)) then you will need to build more non “Cat Training” links to bring that 70% down to under 50% which will show a more natural backlinking strategy.
Concentrate on building more backlinks which link with your URL ( eg. and also link using anchor text such as “Click Here”, “Check It Out” and “This Link” – You get the idea.

Also check out your other sites and competitors sites that didn’t get hit by Penguin and have a look at their backlinking strategy. This is not sneaky… This is just common sense.

Backlink Diversity

So you’ve worked out how many links you need to build to bring down the percentage of your “Money Keywords”?

Good, it’s time to get to work.

First off, you want to be building links from several different types of sites eg: Web 2.0, Forums, Blog Commenting, Article Directories, Press Releases etc. Don’t just concentrate on one type of site – Google has already penalized sites for doing this.

Diversify the pages that are linked to. If all your backlinks are pointing to your homepage, this will be flagged up as unnatural. Tip: Use longer-tail keywords to deep link to relevant pages on your site.

If a lot of backlinking sites are irrelevant to your niche, try and even that out with links back from similar sites to your own. This is notoriously hard, but does need to be done. Try the following:

  • Marketing (Social Media, Creating Content then promoting it, etc)
  • Networking
  • Paying for Links

Backlinking Strategy

Here’s a few ways you can build up your backlinks (I tend to have a strategy worked out in an excel file so I know exactly what i’m working on from day to day which I can always revisit and tweak – It’s handy :-) I suggest you do the same or similar)

Blog Commenting: Leave interesting, helpful and useful comments on busy blogs in your niche. If these blogs are getting a load of traffic, they will be getting indexed by Google regularly and your comments will also be seen by like minded individuals.

Create Micro Sites: Set up a few micro sites and post content or articles on them regularly including backlinks to your main site. Use sites such as Tumblr, Squidoo,, Hubpages etc.

Go Social 1! Sign up to Twitter, Facebook, Linked In, You Tube & Google + Add selective people that are interested in your niche – DON’T SPAM!

.Go Social 2!: “Interact”, “Like” and “Join” similar niche pages on Social Networks such as Facebook, Twitter, Linked In etc – and post your links on your network pages – These people are interested in what you have to say!

Video: Create compelling content using Windows Movie Maker, Camtasia or Animoto and upload it to YouTube, Vimeo, Viddler etc. The more sites you upload it to, the quicker it will be viewed and/or shared around. Place a link to your site in the video description.

Pinterest: Post images from your site on Pinterest. This will get you a backlink, plus every time it is shared, you get another backlink – good eh?

Social Bookmarking: This is my first port of call when i’m promoting a new site or new post. Ultimate Demon has managed to help me get back to the top of the SE’s just with it’s bookmarking tool. Manually bookmarking, i’d hit the regulars – Stumbleupon, Digg etc.

Create a Press Release: and send it out to the PR Directories.
Here’s a list of the Top 10 Free Press Release Directories:

  10. BusinessServicesuk

Or again, outsource it on

Guest Blogging: This has become hugely popular over the last few months and can give you great results quickly. Search for blogs that accept Guest Posts (We do at TheDesignGuys – Get in Touch)

Right, that should be enough to be getting on with:) Even if you just put 4 or 5 of these techniques into action over the next couple of weeks, you should see your site moving back up the SERPS.

If you found this useful, show some love! Or if you thought it sucked, how would you improve it? Let’s hammer out some ideas!!

Part 3 coming up soon…