The problem is usually a direct result of not understanding your market, which is actually really simple except that most people over complicate things.
It’s actually a really simple 3 step formula to sell more of anything to virtually as many people as you want, as long as you implement what I’m about to reveal.
Step 1: What Does Your Market Want?
First, you’ve got to have a deep understanding of the exact type of person you are trying to sell to. You want to have this person’s image crystal clear in your mind and speak to them on a deep emotional level with your sales message.
By doing this, you will be able to push some powerful emotional triggers that will cause your potential customer to abandon logic and buy with emotion.
You may view that as a negative thing, but if you truly believe in your product and believe that it can change lives, then you are actually doing these people a favor by helping them get out of their own way in order for them to purchase and benefit from your product.
And that’s a good thing!
Step 2: Tell Them What You’ve Got And How It Will Help Them
Now that you know you need to speak to your market through their emotional triggers, you can effectively sell to them. But in order to do that, you need to be able to convey the benefits of your product to your audience.
Most people tend to confuse the features of a product with the benefits.
Let me give you an example. If I were selling a car, a feature would be the air conditioning, but a benefit would be that the AC keeps you cool on those hot summer days when you’re commuting back from work.
See how the feature basically just states what something is and how the benefit actually describes exactly what the feature does for you?
Understand that, and you are going to be way ahead of your competition. Include as many top benefits as possible in your sales message.
Step #3: What Do They Need To Do Next?
Now that you have explained exactly what your product can do for your customers, you need to give them a strong call to action. Typically this is where you ask for the sale and close the deal.
It seems simple, but this is most often where people drop the ball in their sales presentations. You need to come across strong and confident here and be serious when you ask for the money.
If you’re doing this online, you can usually say things like “click the add to cart button below now, and buy my product.”
But even saying that, sometimes freaks people out. For some reason, people are scared of sounding like a salesmen, when in fact, you can be totally cool about asking for the money.
Just be yourself, come across confident and tell them EXACTLY what you want them to do next.
Matthew Neer is the founder and CEO of DigitalBankroll.com
Where he teaches the same Internet Marketing and Niche Marketing strategies he has used to generate $2,998 in ONE SINGLE DAY with ZERO traffic.