Bold Keywords – Keywords and Links on pages in bold.
Choose a few designated keywords that you wish your site to be found with and make them bold. It is recommend you use the <strong>text</strong> method rather than <b>text</b> as it’s the more recent standard but there is no known SEO difference. See Google’s Matt Cutts on SEO questions. In SEO terms, you may also see benefits by making links <strong>text</strong> rather than <span style=”font-weight: bold;”>text</span>.
Deep Links – Internal linking.
Create links to internal pages on your site within your contents copy, not solely towards the index page or within navigation. The use of anchor name links towards sections and sub-sections of your content may also be of benefit.
Social bookmarking – Twitter, Facebook, Youtube etc.
Create social profiles on the top social networking sites, the more inbound links from these pages the better (but no more than are actually useful). Also regularly updating the social pages with the content and news from your website (and visa-versa) increases the visibility and likelihood of increased inbound links through syndication.
Alt image tags – <img src=”images/a-image.jpg” width=”100″ height=”78″ alt=”description of image here” />.
There are arguments that many search engines don’t take much notice these tags, but they can be helpful in terms of accessibility, usability and w3 validation probably helps in search engine image searches. I would recommend using them, but its down to your discretion. They’ll certainly not not do any harm.
Titles for links - Titles for important links.
Although most people know about alt tags for images, many still forget about title tags for text links. Rather than <a href=”/holidays.html”>discount holidays</a> you should consider adding a title to the link which is relevant to the content you are linking to (should be similar to the destinations meta description tag also) like <a href=”/holidays.html” title=”view our cheap and discounted holiday packages”>discount holidays</a>. We do not recommend excessive usage of keywords within title tags, keep them readable and relevant.
Site map – XML site maps.
Sitemaps are useful as they tell the search engines about:
- what pages which exist on your website
- which pages are the most important to you
- which pages to ignore or the least important to you
- tips on the page hierarchy of your site (e.g. home, section, page, sub-page)
You could create your sitemap by hand but it can be difficult and tiresome to remember to keep it updated. Google has a good list of scripts to generate your sitemap automatically.
Unique content – Content is king.
Unique interesting content is the basis of most SEO practices. When writing your website’s content you should try to include your chosen keywords for google to index. Your articles should be precise and relevant to the page/topic and try and be interesting enough for the user stay online for as long as possible. Instant back clicks may harm your over all page ranking (PR).
You should also never directly duplicate the content from another website, as Google can identify this copied content and reduce or even remove your website from their indexing completely, not to mention the legal implications with plagiarising somebody elses work.
Broken Links – avoid them, clean them, change them.
Broken links may damage your sites ranking because search engines only want to serve quality relevant links. They can also make it look like your website isn’t updated often. Use the w3 validation link checker regularly to make sure your site is free from dead links
Incoming links – Business directories, related sites, article writing.
You can dramatically increase the amount of incoming links to your website/page by posting in forums and blogs with relevant content with your website’s URL in your signature but not so frequently that it might constitute spamming. You can also offer to be a guest writer on other blogs in exchange for links back to your website.
Frames, Flash and AJAX can be very slick and dramatically improve user interaction but they all share common problems. You can’t always link to a single page and they can prevent your valuable content from getting indexed by search engines. Carefully consider the benefits to the use of these technologies and their SEO impact.
Any other SEO tips your can think of? Please comment below.